Our response to criticism from the HomeOwners’ Alliance (HOA)

Posted on 31st October 2018 by Martin Hall

A recent report from the HomeOwners’ Alliance (HOA) was critical of some auction operators including us, as well as estate agents and highlighted confusion from buyers and sellers and not enough transparency from some agents.

The HOA raised concern over the reservation fee paid by the successful buyer.

“This must be paid upfront by the winning bidder at the auction’s close by debit or credit card or bank transfer and can be anything upwards of 2.5 per cent + VAT. There is usually a minimum reservation fee of at least £5,000 + VAT.”

The HOA continues: “And it doesn’t usually form part of the overall price paid; it’s an add-on which goes straight to the auctioneers and estate agent.”

The association indicated that estate agents stand to receive more from an auction buyer than from a traditional seller in a private treaty deal, particularly on lower-price properties.

We felt that the criticism was incorrect and uninformed, our Auction Managing Director Jamie responded with this lengthy statement:

“From the offset, IAM Sold talk through all methods of disposal with sellers; the outcome of this transparent and informative approach is that for almost two thirds of sellers, it is not the right tactic for them to sell via auction. That is a consistent metric IAM Sold have seen over nine years of trading.”

“Sellers choose the Modern Method of Auction for speed and security if in need of a guaranteed sale, or in the case where a seller wants the competitive bidding environment to maximise value. The seller also chooses the fee model – pay the reservation fee or charge their buyer. Likewise, the charging of reservation fees to buyers as a method of an upfront security payment is completely clear to all parties involved in the transaction.”

“The seller is receiving a service from two professional companies which results in the property getting sold in a time frame that suits their needs at a price that they are happy with.”

“Buyers are willing to pay a premium for speed and security and to secure the property that they want. The fees charged by IAM Sold and our partners are made clear to all parties at all points of the transaction; prior to payment they are required to read and sign a very clear and specific reservation form which again, states the cost of fees, purchase price, timescales and terms of the agreement.”

Jamie went on to highlight that a copy is available in a free-to-download pack for all properties, and that all buyers are made aware of the reservation fee and all specific terms and condition in advertising on a portal, an agency’s website or that auction platform itself.

”The pack offers more security to a buyer that they would get in a mainstream private treaty transaction because it includes copies of title and title registry, searches, property information forms and property information questionnaires, along with other documents specific to a property.”

“Fees and charges are clearly marked on the bidding platform and calculated as part of the bidding process. Buyers enter into all transactions fully aware of their obligations. Only five per cent of transactions via our online auction method falls through compared to around 30 per cent in private treaty.”

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734 Reviews
After going through the horror of selling my house with the normal system, it was so refreshing to buy through an online auction. I felt completely supported from start to finish and loved the clarity of the system. I particularly valued the regular emails that updated me with the 'Milestones' reached, as it showed me exactly how much more information was needed.
What a waste of space, I have never had the tge misfortune to deal with a more uneducated, illiterate set of monkeys in my life. Money grabbing bast*rds is the nicest thing I can say about them.
Everything went very smoothly. Kept in contact with me through each section of the selling.